hipfresh.com approached us with an idea of creating an entertainment and artistic new website for the Hip Hop genertation. The challenge was to create an aesthetically pleasing, dynamic website with bright color schemes, easy navigation, and search engine optimization.
Hip Hop websites come a dime a dozen, therefore, we at Aswad Creative had to think of creative ways to make hipfresh.com stand apart from other Hip Hop websites. We shared our ideas with hipfresh.com about creating a niche website that focused on profiling “hipfresh affiliates” (up and coming independent artists and established music industry artists that push the creative envelope). Creating affiliate profiles helped legitamize hipfresh.com as well as drive traffic to the site. The next step was to make the site aesthetically pleasing with inviting colors schemes, clean layout of pages, and easy access to media (pictures, music and video).
The outcome was a comprehensive, content driven Hip Hop website, that’s updated through a CMS (Content Management System), which makes it easily updated by the most novice of users. The search engine optimization features on the site allow it to be discovered by the average Hip Hop fan through a google search of random news topics.
Posted on: 18.12.2009